Mary Lynn Baker graduated with a Bachelor's in Advertising from the University of Florida. She has worked in the TV industry for the past 24 years. For the first 10 years of her career, she managed local & national accounts in TV advertising sales with an extensive focus on the retail, automotive & legal verticals.
In 2010, Mary Lynn was approached by a legal client to manage their TV buy. Her instant success was apparent and she was referred to other personal injury clients.
Since then, she has grown her client base exponentially handling major markets throughout the country.
In 2016 Mary Lynn began placing digital video buys for her clients as well. Her extensive TV background is unlike most traditional media buyers. Having been on both sides, Mary Lynn is fluent in media math and its application in negotiating an effective & efficient digital buys. As a result, her clients are benefiting from the lowest CPM’s available on digital platforms. By converting GRP's to Impressions, ML is able to hold stations to broadcast CPM's which are much more efficient than digital shops pitch.
Recently, ML has negotiated RDS & Studio Sponsorships on Radio and crushed the competition from a rate & efficiency standpoint.
All New Media Clique clients benefit from 100% exclusivity. Current markets are Boston, Providence, Charleston, Columbia, Myrtle Beach, Greenville, Norfolk, Reno and Las Vegas.